Tinie Tempah is undeniably one of Britain’s most stylish celebrities. And unlike many famous men you see on the red carpet, Britain’s biggest rapper has not earned this reputation by always relying on a stylist. This is a man who clearly loves clothes and cares about what he wears.
So it comes as no surprise that he would eventually go into the world of fashion design himself. His label WW. WEAR (What We Wear) describes itself as:
A London based contemporary brand inspired by the wardrobe of the modern man. Incorporating timeless British style with modernity, redefining the traditional sports silhouettes. Functionality and simplicity is the WWW aesthetic with a focus on fabric, silhouette and colour.
The collection is photographed by Baingor Joiner, a 24 year-old model, photographer, videographer, writer and DJ, popularly known as @bailikedubai on Instagram. A graduate of UCL, he has been collaborating with the WAFFLESNCREAM collective since 2013 and is a regular on the Lagos creative scene.