Tis the season for vibrant colors and bold patterns. So where does one go to pull inspiration? You go to VIVA LA MEXICO BABY!
We had the opportunity to chat with Pilar Quintana-Williams, VP of Merchandising at Yandy.com to get the inside scoop on their latest creation and what’s next in the plus division.
How did the Señorita & Geometric Plus Swim Capsule collections come about?
I always tend to find a way to add a Latino spin into any of our collections. The Senorita collection has bold colors and prints that to me represent a gorgeous place. Visiting places like Tulum, Mexico really inspired me to incorporate the look of old world Mexico with modern silhouettes. For the Geometric collection I wanted the prints to be bold and fiery like she is. These prints and colors represent daring confidence. I wanted the girl to feel comfortable, sexy and self assured.
What type of women did you envision when creating these collections?
I envisioned all women. The collection has very sexy one pieces to one pieces with more coverage. There is a style for everyone to show off their assets and be comfortable while on trend.
Where do you get inspiration from each season?
Each season is different. I got married last year and drew a lot of my inspiration from that. Getting married in Cancun and it being a destination wedding gave me a lot of different ideas.
How do you set your fashion brand apart from others in the same niche?
For one, over breath of the collection. We create many styles to fit many different body types, price points and coverage. We make sure to have something for everyone.
What sort of responses have you gotten back from customers and admirers of the brand?
We have sold out of many pieces already so far we are getting a fantastic response.
Do your have a fun name for your followers?
The Yandy Girl or #yandygirl
Is online the only place you can buy?
What are some ways you recommend to style these pieces?
Many of the one pieces can also be worn as a bodysuits so they can translate into everyday items.
What are some most-have items ladies should own this summer?
A one sexy one piece, a bodysuit and cover up! Need all those to survive summer.
What does the future hold for your plus division at Yandy.com?
Its a constant growing category for us. We are trying to keep our prices low and give her fashion.
In three words, describe who the Yandy girl is?
“Own Your Sexy”
For more styles, go to: https://www.yandy.com/2018-swimwear-collection