We have been following the amazing rapper Cardi B since she gave us some major style goals at the New York Fashion Week and her latest collaboration has made us go head over heels about her. Since she topped the charts with her “Bodak Yellow” number this summer and became the first solo female rapper to have topped the Billboard Hot 100 in a long time, 2017 really seemed to be her year. And what made us even more certain about this was when she officially announced her collaboration with Steve Madden on December the 13th. As already evident from her styling, she loves shoes and what’s more exciting is Cardi B and Steve Madden, as a team, will also be bringing you some outstanding style tips using her curated shoe collection to make the whole outfit pop through a series of videos.
Cardi B as a Fashionista
Cardi B not only had a miraculous rise to the top of the charts but also rules our hearts with her outstanding style sense and has definitely become one of the fashion darlings everyone loves to follow. She has become a regular topper on the best-dressed lists from her red carpet appearance in a voluminous ball gown from Christian Siriano to her VMA performance in the glittering boots from Saint Laurent. She has shown her affinity for fashion loud and clear. Plus, when she endorses a brand through her song it’s bound to boost the equity of the brand as happened with the Christian Louboutin once she mentioned it in ‘Bodak Yellow’.
Why Cardi B choose Steve Madden for Collaboration?
Cardi B has been clear that her collaboration with Steve Madden is completely strategic. As she keeps mentioning to her manager that she would want to work with a brand that is not only stylish, chic and affordable but offers great quality at the same time as well. Also, she showed her love for Steve Madden isn’t a new one but she has always been a fan of the brand and the quality it provides. So, once they got connected through a mutual friend they were more than happy to work together. Also, she ensured to collaborate with a brand which wasn’t only stylish but was also accessible by her fans. So, they announced a partnership for a curated shoe and sunglasses collection along with a video series called “Daily Tips with Cardi B”. Steve Madden also claims to be a huge fan of the new star and seem to be inspired by her rapid journey to success as he found it completely relatable.
Both the parties seem to be a fan of each other since Cardi B grew up aspiring and then wearing the brand and Steve Madden is also under the spell of the new superstar. So, the collaboration might work in the right direction and seem to go a long way. For more news and updates on this story and the fashion world overall, subscribe to fashion not.