How did the idea for goldno.8 come about?
I have spent over 20 years in the fashion industry and learned from some of the best, including Ralph Lauren, Catherine Malandrino, and Isaac Mizrahi. I learned that women want to be a part of the design process, and to express themselves through fashion. I came up with the concept for goldno.8 with this in mind. goldno.8 gives our customers the tools to create a bag as cool and individual as they are. They can trick it out or clean it up, their goldno.8 will transform with their mood, outfit and tastes!
How did you come up with the name?
Gold comes from my last name and I combined it with my favorite number – 8. 8 is the perfect number – symmetrical any way that you flip it – just like our bags!
Why was it important to let each woman design her own bag?
Women are demanding to be heard. We no longer want to march to the same old tune. Whether we are breadwinners, moms, in the process of self-discovery, or all of the above – we are each unique. At goldno.8, we want to give every customer a voice and platform to express their individuality.
What are some of your most requested designs at the moment?
An overnighter – it’s in the works!
What are the hottest products at the moment?
The Bag in Bag! Our customer gets to pick the outer leather color and the inner pouf color. She can wear them together with a crossbody or top handle strap . At night, she can pull out the inner pouf and use it as an evening clutch! The possibilities are endless.
What new products will you be adding soon?
In a few short weeks we are launching The Crossbody Cell Phone Holder. It is the perfect morph of a cellphone case and crossbody bag. This is product is fashion meets function at its best! Once you wear it, I promise, you won’t know how you lived without it!!
How has the site’s idea been received by customers?
Our customers live to build their bag at goldno8.com. The process is fun and easy. And for the woman who wants some guidance, we have pre styles bags that they can select.
What sort of feedback have you gotten about the bags?
I love meeting our customers! The most common feedback is “I use my goldno.8 every day!”
How did you go about deciding on which bags to offer as part of your collection?
First and for most I wanted each style to fulfill a unique need. I think we covered a lot of ground with our initial offering. Next up – the weekender!
What does the future hold for the business?
We are opening our first brick and mortar store located in New York City, in the heart of the West Village -332 Bleecker Street – next week! This is an incredible achievement for a company still in its infancy stage, and we can’t wait to meet our customers in person and to get first hand feedback from them.
Where do you see your business in 5 to 10 years?
I want to build goldno.8 into an omni present brand that allows our customer to shop how she wants, when she wants. Beyond that, I want to grow a tribe of loyal goldno.8 customers who love their bags, and their ability to use it as a canvas for self-expression!